Hong Kong 2014 Digital Agency Rankings & Strategy Toolkit

This report is part of Marketing Research’s annual report series on the ‘Agency Rankings & Strategy Toolkit’. To find out more about this series of reports, click here. To view other reports in this series, click here.

The ‘Hong Kong 2014 Digital Agency Rankings & Strategy Toolkit’ provides digital agencies with an in-depth perspective on the competition and opportunities within the digital services space, agency rankings and performance among existing clients, and key industry deep-dives, including marketing spend and agency preferences.

Based on a survey of 419 client marketers in Hong Kong, this report covers the following areas:

1. Marketing Services Opportunities Overview in Hong Kong:
   • digital opportunity size and competitive analysis relative to other marketing services
   • Opportunities in newer marketing services areas such as search marketing, mobile marketing and social marketing
2. Agency rankings & performance index: digital marketing agencies, search marketing agencies, mobile marketing agencies and social marketing agencies in Hong Kong
   • Agencies that client marketers are most likely to engage with
   • Agency performance among existing clients
   • Agency client marketer preference share: Holding groups vs. independent companies
3. Top spending industries on digital services in Hong Kong and fact sheets of key industries 
   • Key industry identification based on top spenders and largest expenditure increases in digital services
   • Industry marketing budgets size and allocation priorities
   • Agency relationship by key industries: loyalty to agencies, preferred remuneration models and preferred agencies

Reports are delivered in two documents for ease of reading & distribution within your organisation:

1.  PDF report: detailed write-up of insights and recommendations
2. Powerpoint of charts: presentation format with charts and key findings/recommendations